Aura Botanica
Bottle label and outer box for N° 01 Végétal, a botanical eau de parfum made in France.
Client
Aura Botanica, Grasse
Year
2025
Role
Packaging, lettering, print production
Scope
Bottle label, outer box, monogram
Duration
10 weeks
A box you read with your fingers first: the name is blind-debossed into cotton board, with only the monogram in colour.
The brief
The founders wanted a first fragrance that felt considered rather than luxurious, and packaging that didn’t rely on gold, gloss or a plastic sleeve.
The work
The wordmark is a high-contrast serif drawn for the brand, set in open capitals so it survives a deep deboss. The box is 100% cotton board with no lamination. The AB monogram, a letter pair wrapped in a leaf, is the only element printed in green foil. The smoked-glass bottle carries a letterpress label on the same stock.
Smoked-glass flacon with letterpress label, 100 ml
Outer box, blind deboss with green-foil monogram
The result
The first run of 3,000 sold through in eleven weeks. The packaging went on to receive a D&AD Graphite Pencil in 2024.
3,000
First edition
Plastic components
11 wks
To sell out