The brief
I kept drawing custom display lettering for clients that then couldn’t be used in body copy, captions or signage. I wanted one family that could stretch across all of it.
The work
Vance Matrix is drawn on a continuous weight axis from 100 to 900. The counters open up as the weight increases so the heavy styles don’t clog at small sizes, and the Q, g and & have alternates for display use. The specimen poster is printed in black and a single fluorescent green to show the axis in action.