Aurora Architects
A visual identity for a London architecture practice, built around a single peaked letterform.
Client
Aurora Architects, London
Year
2026
Role
Identity, stationery, guidelines
Scope
Logomark, stationery, 64-page brand manual
Duration
14 weeks
The mark is an A drawn from a roof pitch: two strokes, one apex, nothing added.
The brief
Aurora had grown from three partners to forty staff without a consistent identity. Their competition boards, proposals and site hoardings all looked different, and the name was doing none of the work.
The work
We started from the practice’s own drawings. The A takes its angle from the 35° pitch that appears across their residential work, and the wordmark is spaced to the same module. Stationery is printed in emerald foil on black duplex board, with a bottle-green wax seal for competition entries.
Business card, emerald foil on 700gsm black duplex board
Competition envelope with bottle-green wax seal
The result
The system now runs across proposals, site hoardings and the website. The manual covers the mark, the grid, and three paper stocks, so the in-house team can produce boards without calling us.
64
Page brand manual
35°
Pitch of the A
3
Paper stocks